Rowdy 4/20 Campaign
In celebration of 4/20, I co-developed Oui’d, a limited edition hemp, leather, and blossom-scented candle, and the Fresh Produce Lighter, for Rowdy Magazine.
This was Rowdy Magazine’s take on pushing against the stigma around cannabis and re-framing it as a safe, regulated, and even helpful substance when used responsibly.
We hand delivered all orders on 4/20 and donated 50% of proceeds to the Last Prisoner Project (@lastprisonerproject ), an organization dedicated to cannabis criminal justice reform.
