OS Film Crew
Streetwear has never been about clothing. When examined, the graphic tee becomes prime real estate for connection, expression, and cultural celebration.
For this release, I wanted to take streetwear storytelling one step further by weaving Oligarchy Supply’s (OS) message of unity directly into the product. We led the campaign with a short film about an ametuer film crew, and then followed up with a release of the crews’ uniforms.
I love projects like these because it forces brand owners to consider what value they truly provide. Between an oversaturated market and the acceleration of fast fashion, the cool-factor is far from reliable, and the most strategic and fulfilling direction is always to bring people together.
