Rowdy’s “Drip or Drown” Merch
Rowdy’s "Drip or Drown Hoodie” was our take on the state of hypebeast culture and luxury fashion. In an industry that glorifies brand names over artistry, it's easy for consumers to lose sight of their motivations.
By mocking those who spend more on Rick Owens than health insurance, we want to encourage people (including ourselves) to reevaluate their palates and consider whether their consumption is self-expressive or solely performative.
